13 Astounding B2B Lead Gen Ideas to Embark Your Marketing Campaign

13 Astounding B2B Lead Gen Ideas to Embark Your Marketing Campaign - Engage48.com

Managing a business is tough, but it’s even harder when you’re just starting out in the B2B technology space. With so many already-established competitors, how can a start-up make their mark in the industry and start generating leads?

Generating leads for B2B is not about using a “formula” that results in a ton of leads.  Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should use various B2B Lead Generation programs to get a properly qualified lead.

Generally, marketers are responsible for generating quality leads so that the sales team can acquire new customers as quickly and efficiently as possible. But, in the B2B industry, the competition is tough, and prospects are limited. That’s why lead quality is crucial to growing your bottom line. Here comes the question “how to start the lead generation with your marketing campaign?”.

So, here are 15 astounding B2B lead gen ideas to embark on your marketing campaign.

1. Generating leads from social handles.

Why you waste time in searching for a lead or following them when you already have more chances of converting your social media audience to leads. These are the people already interested in your work and sticking to you some time ago.

There are numerous social networks in existence, but the main ones are Facebook, Twitter, Instagram, LinkedIn and Google+.

So, make sure to sign up on these networks and start posting so that your target audience will get to know you better.

2. Email marketing

Many people say ‘cold emails’ is dead or dying. But you know it is still very much alive and is one of the most efficient techniques when it comes to lead generation.

People still use their email on a regular basis, and email marketing is a great place to invest. Optimize this channel by sending your customers information on products or services, so that they’ll be more aware of your offerings.

3. Adopt video marketing

Another product of social media, put out your video content in the social handles even in your blogs and websites. Posting videos can help people in understanding the subject easily. Even though you own good content, people don’t find enough time to read and they just skim your content. A video is something that triggers interest if executed correctly.

Another product of social media, YouTube, is the best place to put out your video content. Posting on this platform is easy, and you can share the link to other social networks as well as to increase its views.

4. Advertising

Especially pay-per-click (PPC) advertising, helps generate quite a bit of traffic, which also has the best chance for lead conversion. This is particularly useful if the business is just starting out, as PPC generates leads at a fast rate.

If you’re looking to get started with PPC, Google AdWords is your best bet.

5. Search Engine Optimization

Even nowadays many top digital marketers use SEO as one of the primary methods of lead generation. Organic SEO means working for that top rank without paying for anything.

This may take a lot of work and time, but it really pays off in the long haul. SEO makes the largest impact on lead generation, not only for B2B but B2C markets too.

6. Send newsletters

Send your companies whitepapers, eBooks, case studies to the audience and keep nurturing them with your emails.

This can be distributed through various tools, and can even be produced using marketing automation software. A newsletter keeps people in-the-loop while allowing you to tell them about new offers.

7. Conduct Webinars and Invite.

People love learning, particularly when it is a good topic and ascertain to their business. Inviting people to the webinar is much easier now, Just send email notifications who are already subscribed and acknowledge about webinar through social media handles.

8. Make Forms Simple

Remember to ask for less information, and if possible, have the option for a social login, so that it will be easier for people to sign up.

9. Have an Instant Chat on Your Site

An instant chat box pop-up is very helpful, especially on product pages. If people have questions they’d like to be answered immediately, this makes it easy for them to get in touch with you.

10. Optimize the Landing Page

The landing page is the first thing that people get to when they go to your website. So it’s vital to pay attention to this page and make a good first impression.

Make sure that visitors would be able to find what they want to know, and navigation from this page to the rest of the site should be easy.

11. Create unique content

What good is a website if it doesn’t have good, diverse content? Make sure that the content you have on your site speaks to customers on every level, at every stage of the buying process. Some of the site visitors will have only begun dealing with you, and some may already have done business before.

12. Testimonials

Testimonials are something an excellent way to build brand trust in the leads. These don’t necessarily need to be long, as long as they get to the point about the benefits of your company or products.

13. Optimize the “About Page‘.

A site’s about page is crucial, as this page tells people more about the business, as well as the people behind it.

The About page is also a great place to have a call to action (CTA), which can encourage customers to engage with your business and result in great leads. This CTA can be something like “Click here for a free consultation.” or “What are you waiting for? “Hire us now!” or something similar.

Don’t forget to include CTA in emails and newsletters etc.,


These are the 13 astounding B2B lead gen ideas to embark on your marketing campaign. Apply these ideas to your work and you can see a rapid increase in your business.

Engage48 works with technology partners and business owners to generate qualified leads globally. Schedule a demo. Our lead generation expert will revert to you. We would be more happy to assist you in any way deemed possible.

Call us at +1 415 800 3901 or write to us at hello@engage48.com for more information on our marketing services.