Blogging is a great tool to help position your business in an industry, consistently publishing articles and sharing valuable information is a great way to get customers to trust your brand, and ultimately convert into successful business leads. If you generate more leads, you’ll get more revenue. In this post, we are going to know the 5 best ways to generate more leads.
So, here are the 5 best ways to generate more leads from your business blog:
• Share Valuable Information
Content marketing always remains one of the popular ways to snare to the elusive millennial crowd. It turns out these young consumers value relationships and personal attention, and brands that provide are a lot more likely to nab their patronage.
As an expert in your field, your blog allows you the opportunity to provide visitors with lots of valuable information about your industry, your niche, and even your products or services that you are offering. You can simply do this by sharing information about industry happenings, posting tutorials or demos, and generally imparting your knowledge and opinions for the benefit of readers.
By building a good rapport with readers without any strings attached, you can create long-term relationships that increase the chances for sharing and conversion of leads and sales.
• Solve Problems
Content must not only to be well-written, timely, engaging and relevant, but it must provide some value to the reader. One of the best ways to attract visitors is to encourage repeat visits, and boost other conversions are by solving the problem of readers.
You could get some ideas about common problems which is simply based on customer feedback, blog comments, or even posing pointed questions for visitors to answer when they sign up for membership/or newsletter. Then you can create blog content that helps readers to solve problems, earning gratitude and possibly patronage in the process.
• Add a call to actions to blog posts
Call to actions are very essential in the blog posts, for businesses, in particular, it’s important to generate content that compels your reader to take some form of action. There are a number of ways that blogs can include CTA’s, this includes at the end of your blog post, which allows readers to take action after they complete reading. One of another useful call-to-action is to include links to connect with the social media channels of your business which will help you to get more exposure.
• Publish content on a regular basis
According to research, it has been shown that businesses who publish at least 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses who publish less than 5 blog posts a month. Publishing quality will provide a positive impact on website traffic and leads. In addition to this, you should never neglect your old content, try to interlink your old content with the new for better optimization of SEO.
• Promote your blog
Your blog serves as an extension of your brand which is why it is a great idea to promote your blog on a different set of platforms as well as across all the social media channels. This will be particularly useful if you’re looking to expand your current audience reach, this could include newsletters and industry related forums.