There are many smart tactics that can be used to boost your brand awareness and eventually create higher conversions in an ever-crowded space. Growth Hacking tactics is one among them.
Growth hacking tactics is all about accelerating the growth of your business. Yet, while this is, of course, an objective of any marketer, for a growth hacker it is their sole focus. This means that every tactic employed as part of a growth-hacking strategy will be chosen specifically to achieve a particular objective, as part of an overarching endeavour to boost your business growth as a whole.
Below, we have listed 7 important growth hacking tactics to boost your marketing campaigns.
1. Create an Awesome Product.
It will be a lot easier to market something that’s awesome… so why don’t you start there?
Growth hacking works by finding ways that a product or service can market itself, encouraging users not only to engage with your brand but to spread the word on your behalf.
This means offering something valuable, actionable, and shareable, and then making it visible to your audience of choice.
Get early adopters to share your product or service with others, and keep improving the user experience with each iteration.
- API integration is a great way to quickly launch your product into an existing app or software ecosystem.
- Try to build sharing into your product or service (think referrals and invite codes — super easy to do with modern tech).
Growth hacking relies heavily on making and sharing content. So, if your brand doesn’t have a blog, that’s the first step. Some brands try to get away without a blog section, but your efforts will be far more organized and professional if you have a place to share content directly on your website.
Instead of focusing on traditional sales pitches, let your audience fall in love with you and your brand. Learn to give great and valuable information and post consistently.
Once you find your audience, attempt to “hook” them so you can continue to connect with them in the future. This will also create an environment where they will be inclined to share your brand with their family and friends.
3. Repurpose Everything.
Many growth hacking efforts require consistent good content. Instead of creating content as you go, it’s smart to look in your content repository for media that’s already done really well. Once you know what has performed well with your audience in the past, you can use that information to create various forms of media which will help expand your reach.
For instance, if you created a blog post originally, perhaps create a meme, infographics, videos, audio segments or even full podcasts using the information from the original blog post. If you created a video to start with, transcribe it into a blog post, clip the audio segments into shareable pieces or keep the audio together and publish it as a podcast. The ways you can use content are really unlimited and can save you a ton of research and production time. Especially when you know the content will most likely do really well based on previous performance metrics!
Before creating more content, you might as well optimize what you have. Once your content strategy is in place, you’re repurposing your content, emailing your list, and interacting with your potential customers, take some time to experiment.
Sometimes little tweaks to a header, picture or body of content can have big results. One of the easiest ways to experiment is to use A/B testing. You can use A/B testing on your web pages and also in your email marketing to see if changes lead to higher conversion rates or open rates.
5. Collect Feedback.
Feedback, whether received through surveys, in-person interactions, or email, is vital for both technical improvements to your site and funnels and your customer-facing work. Because in-depth and useful feedback from clients is hard to come by, it’s important that you take steps to automate the process and encourage your clients to provide you with more.
Talk to your clients. Find out what they liked and what they didn’t like. Talk about the number of steps that they took to get to the sale and the process that they went through. Ask them what about your company caught their attention.
Your customer’s needs are constantly evolving. By listening to what they are saying and keeping your ‘finger on the pulse’ you can stay ahead of the competition, making more sales for your company.
6. Case Studies.
Case studies generate fuel for the fire to get more clients interested in your product or service because it’s measurable proof of what your company does.
According to 2016 DemandGen Report, 73% of buyers used case studies in B2B purchasing decisions. Developing a case study mostly involves the collation of materials rather than the creation of new materials. Look at your customer successes. Are there ways that you can parlay that into viable case studies?
7. Growth hack your funnel.
To achieve growth, your business needs to draw potential customers down the marketing and sales funnels, moving them seamlessly and efficiently from their first interaction with your brand, to become a regular user or customer. To do this, you need to ensure that your campaign targets each level of the funnel effectively.
Use great marketing content, word of mouth, and social media outreach to secure visitors. Develop high-quality landing pages, and engaging on-site content to convert leads. Engage regularly with customers, respond to feedback, and remain accountable, in order to retain customers, and build your brand’s reputation.
Once you’ve secured those leads, and guided them successfully down the funnel, the final goal is to keep them engaged. This not only enables you to secure repeat business, but it also means they are more likely to share and engage with your content and recommend your business to others.
Awareness of your funnel and its success at each stage will help you to identify weaknesses in your campaign and improve it accordingly.
These 7 marketing tactics to boost your marketing campaigns are by no means the only way to capture the attention from customers and get more money from each of them. While every company’s growth hacking strategy is different. While some products are more naturally suited to growth hacking strategies, with a little creative thinking, and willingness to take a chance on an innovative idea, you can give your business a valuable boost in those make or break months following its launch.