Account Based Marketing Agency
Increase your chances of sales closure with ABM Leads
Our ABM program model uncovers intent from buying committees through account based content syndication and content micro sites
Account Based Marketing – Higher ROI with Less Risk and Waste
Account based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. In fact, according to SiriusDecisions, 92% of companies recognize the value of ABM and see it as a “must have” for their B2B marketing strategies.
Accounts matter in B2B because there can be as many as 6-16 individuals involved in technology or business purchase decision. You need to reach a wide range of decision-makers – from the IT help desk guy to the CEO. Within your key accounts, evangelists are promoting your company – and they are sometimes not visible actively
Why ABM Works
Marketers love ABM because it delivers great ROI. But there are other benefits, too. With all of Engage48’s ABM services at your disposal, there is less waste and less risk, as marketing budgets are spent specifically on the accounts that have been identified as having the most revenue potential. In addition, sales alignment is crystal clear, and it is easy to keep marketing and sales on the same page.
Generally, ABM solutions work best for:
- Alignment – Align marketing efforts with sales targets
- Intelligence – Gather intelligence to support sales discussions
- Insights – Get insight into buying committees
- Customization – Tailor messaging and content by individual and buying group
Engage48’s integrated ABM approach
Client customizes the Engage48’s ABM services. And unlike some ABM providers, that are only able to target on an account level, Engage48 offers an integrated program that allows you to target both accounts and buying committees within those accounts.
Custom ABM solutions will include some or all of the following:
- Data – used for internal marketing efforts, inbound campaigns, and drip marketing
- Behavioral & intent overlays – to score your existing account data
- Content syndication/lead generation – targeting individuals at specific named accounts
- Retargeting & audience extensions – Continue to reach the target audience across the Web
- Organizational mapping & data research – human research efforts against specific accounts
- Market research – dig deeper and gain more insights with a market research survey
Content Led ABM Programs
When everything is automated these days, what matters is what you say and how you say it. There is never a better time for you to differentiate your messaging to your target accounts through simple, contextual and personalized content. Our Content Led ABM programs helps you create new content and repurpose your existing content to serve the right accounts at the right time
Our content team helps you create useful and targeted microsites with your ABM accounts in mind from a neutral third party position. Syndicate expert third party and your content and generate actionable intent data insights which are not available anywhere else. Bring in B2B influencers and get client senior decision makers to engage with them while gathering insights from the front row
We are able to leverage 50m+ buyer data, which are constantly updated through proprietary tools and global data partnerships, to power your B2B marketing programs and derive consistent quality and quantity of leads. We are also able to deliver account based content syndication programs enriched with buying group data.
Our large audience allows us to track more than 1000 install bases in both software and hardware segments. Whether you are looking for specific demographics or technographics to filter out leads, we have the tech, data and 5-step quality process to deliver the right leads for your next marketing program
Who we've worked with
Our team has worked on B2B lead generation programs across enterprise, mid market and startup organizations
SOME OF OUR
"They helped with comprehensive dealer contact data across EMEA market. Responsive agency to work with"
"We contracted them for a blended MQL and HQL campaign. They delivered on time with agreed budget and volume"
Demand Gen Manager
"They generated 25+ appointments in a quarter. Good quality leads – and good folks to work with"
Cloud Infra Enterprise