Content Syndication – Ride the Elevator all the way up
Traditional methods of marketing rely on large quantities of contacts where the quality of those B2B contacts is assessed only after the fact through conversion rate metrics. Imagine a newer model where quality comes first. Would it make a difference if you invest your efforts from the start on marketing qualified leads generated from a targeted b2b contact or email list? How much more successful could you be?
Engage48’s Content Syndication model will let your marketing team get their hands on pre-vetted leads that have already expressed interest in learning more about what you have to offer, be it through whitepaper or webinar.
What if you could directly target this aspirational penthouse composed exclusively with your best leads? Let Engage48 be your elevator. We’ll get you to the top floor.
According to Marketingprof’s B2B Lead Generation Trends: What’s Hot and What’s Not, events are the second most effective way to generate B2B leads. Whether it’s executive events, tradeshows, conferences, webinars, virtual/on-demand events, or other event categories like user conferences, field events, roadshows, summits, symposiums, round-tables, executive briefings, channel forums and so forth – events are here to stay because they work.
Challenges facing event marketing today
Although events are an essential part of most business-to-business marketing plans, event marketers today are facing more challenges than ever. Alongside the plethora of details that goes into planning an event of any kind, some of the challenges today include:
- Smaller budgets – need to do more with less
- Less time to get done what needs to get done
- Increased event competition
- Over-reliance on email: isn’t engaging optimally
- Sales teams aren’t interested in helping with invites
The key to event marketing success: Engagement
Event promotion is all about getting people excited. The ability to spread a sense of urgency and energize people about an event is a key component of successful programs. That’s why using a mix of media when promoting an event is so critical. Because email-alone has become so cluttered, integrating it with other media like the power of voice to convey emotions and generate actions, along with media that isn’t yet overused like texts and notes, generates better results because it better engages would-be attendees.
Using a mix of media throughout the event promotion lifecycle
Engage48’s powerful “Attendance Builder” program uses our suite of services to integrate a mix of media, touches, and tools to create a complete B2B event marketing solution for you. Our event marketing solutions have been built to take little of your time, all while being highly cost effective and fully integrating into your systems. Our process involves working with your clients to:
- design workflows that use a mix of media while supporting your existing initiatives
- build the programs, content and integration and then
- we execute on your behalf and make it all happen, with a careful review of the results before the cycle repeats.
Benefits of audience recruitment done right
Across the event lifecycle, Engage48 intelligently delivers “save-the-date” teasers, invites, reminders and post-event follow-ups, plus we can create messaging content, landing pages, live registration, handle inbound inquiries and data updates, provide comprehensive results reporting and more. Engage48 can generate the results for you that maximize event ROI:
- Achieve and exceed event attendance targets
- Generate more attendee leads for further nurturing or to pass to sales team
- Increase conversion by establishing a human connection throughout the program
- Hassle-free highly-detailed program execution that takes no time or worries
- Increase sales-ready leads and sales
Building a robust pipeline is matter of being strategically diverse. Engage48 provides channel marketing solutions that create and leverage lucrative partnerships to deliver you qualified leads.
B2B Channel Marketing Solutions
Grow your business through marketing channels with services that take advantage of business partnerships.
Engage48 experts have decades of experience helping companies start and build successful relationships with numerous channel partners. Engage48’s expert channel practitioners find and recruit your partners, execute integrated campaigns and distributor-led programs, and maintain and manage ongoing relationships with these new channel partners.
Backed by the scientific Engage48 methodology, you sell more, in more markets and more cost-effectively than ever before.
Turn to Engage48’s expert channel marketing scientists to:
- Start Or Grow A Channel Partner Ecosystem
- Quickly and effectively find, screen and recruit high-value partners.
- Generate Leads For Partners
- Conduct integrated marketing campaigns and distributor-led programs to generate a consistent flow of high-quality leads.
- Grow Your Sales Pipeline Of Partners
- Uncover qualified leads and nurture them down the sales funnel into sales-ready prospects.
- Help Partners Uncover Cross-Selling and Upselling Opportunities
- Find additional sales opportunities, cultivate them with lead nurturing campaigns and pass sales-ready buyers to each of your channel partners.
Recognizing the right contacts in your target markets requires dedicated efforts and specialized skill sets. It is not only costly, but tedious to identify the right contacts from numerous sources of marketing data. Unverified, illegal and irrelevant contacts when approached, often lead to bad reputation, waste of time and money on the part of businesses.
Using your in-house team or outsourcing to find the ideal contact list is costly and time consuming. Instead if you can get the custom built right contact list with the current and accurate data would you not consider the golden opportunity to slash down the time and get high ROI?
We offer you our highly cost effective contact discovery service to solve your lead generation problems. Our B2B contact discovery solution is different from data resellers or mailing list brokers who can just provide you millions of ineffective contacts. In its place we can provide you large enough custom built business contact list which consists of name, title, company name, physical location of the company, valid email address and contact number which have been validated by our telemarketing team.
Custom Business Contact List: We build the business contact list according to your requirements. We develop the contact list database when you order it. The list is not already compiled or resold. Depending on your criteria our business contact findings will be of two types. Role Based Contact Discovery and Title Based Contact Discovery.
- Example :
- Title : Sr. Director of Business Development;
- Role : Experience selling at the CXO Level
Current Database which is accurate: People change their jobs, get transferred in their current job or their contact details such as email id or telephone number change. Because of this, about 2% of database becomes invalid every month. Since we discover the business to business contact database at the time you order it, it will be 100% accurate and current.
High Data Quality: Each contact is phone verified hence you will never receive a not identified response.
Multi National- Multi Lingual Contacts: We discover the contacts from across the globe (USA, UK, entire Europe, entire Asia etc.) as per your target geographical market.
Low Risk Payment Option: Our payment form for contact discovery is based on Pay Per Performance model. Hence you will pay fixed price for each contact, which is one of the lowest pricing in the industry. You can utilize the contact list for unlimited use in the future and sustain the sales campaigns.
Account Profiling – Get to know the playing field
Engage48 Account Profiling arms marketing and sales teams with insightful account intelligence, revealing your best opportunities and tips on how to target them.
Out on the field, you’ll want to shoot with confidence and precision. Our actionable account information will allow you to successfully position your product to the right players. The custom nature of our intel will allow you to tailor your message to hit the target.
Engage48 Account Profiling uses a combination of online and telephone research techniques to gather your desired data and uncover obscured facts. We can help you discover specific technologies employed, competitor installations, budgeting intel, and additional complex risk and objections. Uncover hidden sales opportunities at each of your target accounts.
Interested in a no-obligation conversation about our approach to marketing qualified leads?