Engage48 Case Studies

Learn about how other organizations leveraged Engage48 to drive top of the funnel leads, MQLs, HQLs and business appointments globally

MQL Leads

Marketing Qualified Leads are identified by tracking content downloads at our vertically aligned tech content brands

HQL Leads

Highly qualified leads are MQLs interested in receiving callbacks from your sales team and should be acted upon quickly

ABM Leads

Target buying committees at your target accounts and generate ABM leads. Get them started on their buying journey with you

B2B Appointments

Generate targeted and account based appointments for your sales team with a fixed price or competitive CPL model

MQL Program through Content Syndication

Fortune 500 Marketing Tech Company

Geo – USA, Lead Type – MQLs, Segment – SMB

The client is one of the best marketing automation software companies in the world and named a leader in CRM & Lead Management by Gartner. The company was looking to educate and bring in SMB marketing leaders to its fold through its engagement economy theme

Engage48 built brand awareness for the client by promoting a mix of branded collaterals (white papers, video on-demand and thought leadership content) through in-house and partner content brands to a target audience of SMB buying committees (CMOs, VPs/Director of Marketing) and drove high quality, top-of-funnel leads in USA.

Results – 800+ MQLs, 40+ HQLs, Campaign Duration – 3 months

B2B Appointment Setting Program

Funded Business Intelligence Startup

Geo – Global, Lead Type – Target Account Activation, Segment – E-commerce, Retail Brands worldwide

The client is a digital commerce analytics Saas platform that provides competitive intelligence and revenue optimization solutions to consumer brands and ecommerce companies worldwide. The company raised funding and looking to add new logos aggressively and contracted engage48 for an appointment setting program

Engage48 helped the client to map and optimize their ICP and buyer personas globally based on pre-set criteria. We set highly engaging, multi-channel outreach programs leveraging intent data, content personalization and social selling to bring their target buyers to meet with client sales and solutioning team. The company was able to engage with Fortune 2000 retail and eCommerce brands thereby building a fresh $8m+ pipeline.

500+ Top Accounts Activated, 15+ Appointments, 3 months

B2B Direct and Partner Data Services Project

Leading European Industrial Engineering Firm

Geo – EMEA, Lead Type – Direct Buyer and Dealer Contact Data, Segment – Enterprise/SMB

The company employs over 40000 people worldwide and brings energy efficient technologies that empower smart communities and industries to create healthier and more comfortable climates in our buildings and homes and to supply more food with less waste

The company contracted Engage48 for a customized data services project to acquire buyer data in select Middle East and African markets which are known for unreliable data sources

Engage48 helped the client map buying committees at target direct and potential dealer accounts at select markets in Middle East and African region. The company was able to tap into high potential dealer networks previously not considered by their sales team. Engage48 also delivered highly targeted and qualified enterprise accounts to their tier1 and tier2 dealers which built their sales pipeline significantly

5K+ leads delivered with manual curation, Campaign Duration – 2 months

Industries served

The different verticals for which Engage48 has specialized Lead Generation and Marketing Automation Programs include the following:

  • Software Products and Services
  • Bioinformatics
  • Healthcare, Medical Equipment and Pharmaceuticals
  • Telecom
  • Manufacturing and Heavy Industries
  • Financial Services and moreā€¦.

Growing B2B Buyer Data Points

Leverage 50m+ IT and Business Buyer Data Intelligence

We are able to leverage 50m+ buyer data, which are constantly updated through proprietary tools and global data partnerships, to power your B2B marketing programs and derive consistent quality and quantity of leads. We are also able to deliver account based content syndication programs enriched with buying group data.

Our large audience allows us to track more than 1000 install bases in both software and hardware segments. Whether you are looking for specific demographics or technographics to filter out leads, we have the tech, data and 5-step quality process to deliver the right leads for your next marketing program

Who we’ve worked with

Our team has worked on B2B lead generation programs across enterprise, mid market and startup organizations


Success Stories

“They helped with comprehensive dealer contact data across EMEA market. Responsive agency to work with”

Marketing Director

Industrial Manufacturer

“We contracted them for a blended MQL and HQL campaign. They delivered on time with agreed budget and volume”

Demand Gen Manager

Saas startup

“They generated 25+ appointments in a quarter. Good quality leads – and good folks to work with”

Sales Director

Cloud Infra Enterprise